Schumacher Chicago Showroom

May 2020 - June 2021

Key Implementations:

“Designer of the Week” Series featured local designers to build engagement, excitement and following.

Implemented early use of Reels to display how to use different F. Schumacher & Co resources.

Showcase designer work that wasn’t “feed worthy” in a weekly Instagram story.

“Request a sample” stories before linking became available to everyone.